Our Commitments
Being part of something bigger than ourselves matters a lot to us - here are two organisations close to our hearts
The Better Business Act
One way we can build back better
If business is going act in a more responsible way as we build back better, it’s going to need some help. The campaign for a new Better Business Act will enable companies to create good jobs, add value to society and take responsibility for their impact - exactly the sort of thing purpose AMPLIFIED stands for.
We have joined a coalition of more than 500 businesses calling for a straightforward legislative solution: the Better Business Act will amend section 172 of The Companies Act to ensure that company directors are responsible for advancing the interests of shareholders alongside those of society and the environment.
Support the Better Business Act now
Business Declares
We declare a climate emergency
Business Declares is a fast-growing network of companies that recognise the Climate and Ecological Emergency the planet faces. Although we're still a (very) young business with a relatively small impact, it's important for us to acknowledge our responsibility to society from the beginning.
purpose AMPLIFIED is proud to be joining this network as it very much aligns with our thinking. It's in our DNA to amplify our own voice and we do so as part of the collective, resounding call for change. We'll be making our own commitments starting with a target of becoming Net Zero by the end of 2022 (for Scope 1 & 2 emissions).
Declare a Climate Emergency here
Our Approach
Why work with purpose AMPLIFIED?
Because we'll accelerate the positive impact of your business
Every pioneer could use some help
The road to becoming a sustainable business rarely looks like this one. It's complex and messy, with plenty of twists and turns - and the odd roadblock. Think of us as your satnav but with a difference. Getting clarity about your purpose as a business will not only help you work out your destination but make your route easier to follow too. Through the B Corp framework we can analyse what you're doing well and spot opportunities for doing better, bringing your whole team along with you.
If you want to be that hero company that is doing good in the world - one that others look to for inspiration - then let's talk.
A word about our purpose
Making our own positive impact
It's important that we live what we believe in from the start. In time as purpose AMPLIFIED develops and grows we'll make further public commitments to accelerate our own mission, including, naturally, certifying as a B Corp ourselves. The climate emergency demands action now, but the seeds of change we plant in your business can take time to bear fruit. We're in it for the long haul - while there are still companies that want to re-think their purpose and make a positive impact we'll be there to guide them. Learn more about what makes us tick in this blog post.
A word about our founder
Paul Coverdale - B Leader
I'm Paul Coverdale, the founder of purpose AMPLIFIED. I am a passionate believer in the potential - and obligations - of business to help make the world a more sustainable and just place. Ever since I first heard about the B Corp movement in 2015 while researching my MSc thesis I've wanted to amplify its message. I hope you'll join me in doing the same.
As a B Leader, I've been trained by B Lab UK in all aspects of certifying as a B Corp. My connections with UK B Corp owners and employees, the B Lab UK team and others in our ecosystem give me a wealth of resources and knowledge to draw upon, which I've already put to good use with my clients. I've had an interesting career - find out a little more about me below.
B Corp
A new kind of business that balances purpose and profit
What are B Corporations?
The business equivalent of what FSC is to paper or LEED is to a building.
Certified B Corps meet the highest standards of verified social and environmental performance. They take a holistic view of the purpose of their business and the impact of the decisions they make on their workers, customers, suppliers, community and the environment lies at the heart of their culture and strategy. It is a certification scheme open to any business, of any size, in any sector. Since its founding in 2006 a growing community of impact leaders is driving a global movement of people using businesses as a force for good. You can read more about B Corp in our On Purpose blog.
Since launching in the UK in 2015, more than 300 companies based here have now certified as B Corps. They range from well known high street brands like the Body Shop and Innocent Drinks, to one person start-ups, professional services firms and everything in between. We were very proud to have played a part in helping Winchester based agency Studio Republic become a B Corporation at the end of 2019 and are already working with new clients.
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